Yes, all websites must have hand rails in the rest rooms, ramps in lieu of front porch stairs and elevators with doors wide enough for wheelchairs to be easily loaded into them. Seriously though, ADA only covers Americans, and the Internet is hardly just an American institution. Besides, browsers can already be configured to override the web designer’s pre-configured fonts, font sizes, font and page and page background colors, etc, to make it much easier to read. Also, the big 3 Operating Systems (MS Windows, MAC, and Linux) have text-to-speech programs which will allow the computer to read...
That’s good news if you are one of the many Americans who have a visual, hearing, or mobility disability that makes it difficult to access some information on the web. If you are a business owner who hasn’t made provisions to ensure that your website and other online assets are ADA compliant, you could be looking at a host of legal and financial penalties.
“Any business that is considered a “place of public accommodation” is required to provide equal access to services under the nondiscrimination requirements of Title III of ADA. When you look at the guidelines closely, this includes hotels, entertainment venues, legal and accounting firms, retail stores, and virtually every business that is not a private club, including businesses that exist solely on the web.” (Read full article.)
The fastest, most certain way to be sure your website is in compliance is to contact a qualified web design agency and have them perform an audit of all your online properties. Make sure you interview the agency thoroughly first, as not all agencies are up to speed on ADA website compliance rules. A qualified web design firm will be able to identify any violations of ADA Website Compliance and outline a plan for updating your online content and properties. 
Web designers often design in such a way that does not allow the user to adjust font size or color. While they may be protecting their brand, they are also inhibiting some users. Many visually impaired need to use high contrast color settings or very large fonts to read a website. Don't design your website in a way that makes it impossible for them to do this. 
There are several phases to go through to make a website ADA accessible. First, it is important to have your existing website evaluated for ADA accessibility. Have this evaluation done by a company that specializes in ADA compliance for lodging properties. Most existing websites will not pass a detailed ADA evaluation. Depending on the results of your professional ADA inspection, you will either have to make necessary changes to your existing website, or have it redesigned to meet ADA accessibility guidelines. 

The ADA statute identifies who is a person with a disability, who has obligations under the ADA, general non-discrimination requirements and other basic obligations. It delegates fleshing out those obligations to federal agencies. The agencies issue regulations and design standards. The regulations have the details on the rights of people with disabilities and responsibilities of employers, state and local governments, transportation providers, businesses and non-profit organizations. The design standards specify how many entrances need to be accessible, how many toilet rooms and the design for those elements.  To know what the ADA requires, you need to read the law, regulations and design standards.  
As I mentioned above, under each WCAG 2.1 principle is a list of guidelines, and under each guideline are compliance standards, with techniques and failure examples at each level. Some guidelines include only Level A items; others include items for multiple levels of conformance, building from A to AAA. At each stage, you can easily see what more you would need to do to reach Level AA or AAA. In this way, many websites include elements at multiple levels of accessibility.
Camacho is a blind resident of Brooklyn, NY. He is currently making headline news for taking 50 colleges to court under ADA lawsuits. Camacho filed lawsuits regarding website accessibility for all 50 of the colleges. The plaintiff uses a screen-reader but experienced a barrier when trying to access information. The majority of colleges being taken to court are private, including Cornell and Vanderbilt to name a couple.
While legal considerations might be your biggest worry, making your site more accessible is simply good customer service. More than 39 million Americans are blind and another 246 million have "low vision," Another one million are deaf in the U.S. Add to that people with mobility issues that prevent them from using their hands and that's a huge portion of the country's buying power.
Poorly designed websites can create unnecessary barriers for people with disabilities, just as poorly designed buildings prevent some people with disabilities from entering. Access problems often occur because website designers mistakenly assume that everyone sees and accesses a webpage in the same way. This mistaken assumption can frustrate assistive technologies and their users. Accessible website design recognizes these differences and does not require people to see, hear, or use a standard mouse in order to access the information and services provided.
Currently, the law is a little bit murky when it comes to ADA compliance on a website. Courts have been interpreting ADA in various ways when it comes to website compliance. Some courts have stated that any US business must have an ADA-compliant website. Some courts have said that the website must have a “nexus” to a physical location which must be ADA compliant before their website must also be compliant. This is why Facebook was able to dismiss a 2011 ADA case in California, but Home Depot was no...
On July 26, 2010 (on the anniversary of the Americans with Disabilities Act) President Obama stated that ADA accessibility must also apply to the Internet. With that declaration, the Justice Department was tasked with setting rules for ADA accessibility for the Internet and websites. Since that time, the Justice Department has formulated recommended rules for ADA website accessibility. Those rules will soon be refined and officially released in the near future. Until then, there is a set of guidelines currently in place (http://www.w3.org/WAI/WCAG20/quickref) for websites to become ADA accessible. Even with these guidelines in place, many hospitality businesses have not yet complied with the guidelines. Now is the time to begin the process of making your current website ADA accessible or to consider a new website design that is ADA accessible.
Since March 15, 2012, ADA compliance with the 2010 Standards will be required for new construction and alterations. In the period between September 15, 2010 and March 15, 2012, covered entities may choose between the 1991 Standards ADA Compliance (without the elevator exemption for Title II facilities), the Uniform Federal Accessibility Standards (Title II facilities only), and the 2010 Standards ADA Compliance.
!function(n,t){function r(e,n){return Object.prototype.hasOwnProperty.call(e,n)}function o(e){return void 0===e}if(n){var i={},s=n.TraceKit,u=[].slice,l="?";i.noConflict=function(){return n.TraceKit=s,i},i.wrap=function(e){function n(){try{return e.apply(this,arguments)}catch(e){throw i.report(e),e}}return n},i.report=function(){function e(e){l(),h.push(e)}function t(e){for(var n=h.length-1;n>=0;--n)h[n]===e&&h.splice(n,1)}function o(e,n){var t=null;if(!n||i.collectWindowErrors){for(var o in h)if(r(h,o))try{h[o].apply(null,[e].concat(u.call(arguments,2)))}catch(e){t=e}if(t)throw t}}function s(e,n,t,r,s){var u=null;if(y)i.computeStackTrace.augmentStackTraceWithInitialElement(y,n,t,e),a();else if(s)u=i.computeStackTrace(s),o(u,!0);else{var l={url:n,line:t,column:r};l.func=i.computeStackTrace.guessFunctionName(l.url,l.line),l.context=i.computeStackTrace.gatherContext(l.url,l.line),u={mode:"onerror",message:e,stack:[l]},o(u,!0)}return!!f&&f.apply(this,arguments)}function l(){!0!==p&&(f=n.onerror,n.onerror=s,p=!0)}function a(){var e=y,n=d;d=null,y=null,m=null,o.apply(null,[e,!1].concat(n))}function c(e){if(y){if(m===e)return;a()}var t=i.computeStackTrace(e);throw y=t,m=e,d=u.call(arguments,1),n.setTimeout(function(){m===e&&a()},t.incomplete?2e3:0),e}var f,p,h=[],d=null,m=null,y=null;return c.subscribe=e,c.unsubscribe=t,c}(),i.computeStackTrace=function(){function e(e){if(!i.remoteFetching)return"";try{var t=function(){try{return new n.XMLHttpRequest}catch(e){return new n.ActiveXObject("Microsoft.XMLHTTP")}},r=t();return r.open("GET",e,!1),r.send(""),r.responseText}catch(e){return""}}function t(t){if("string"!=typeof t)return[];if(!r(x,t)){var o="",i="";try{i=n.document.domain}catch(e){}var s=/(.*)\:\/\/([^:\/]+)([:\d]*)\/{0,1}([\s\S]*)/.exec(t);s&&s[2]===i&&(o=e(t)),x[t]=o?o.split("\n"):[]}return x[t]}function s(e,n){var r,i=/function ([^(]*)\(([^)]*)\)/,s=/['"]?([0-9A-Za-z$_]+)['"]?\s*[:=]\s*(function|eval|new Function)/,u="",a=10,c=t(e);if(!c.length)return l;for(var f=0;f0?s:null}function a(e){return e.replace(/[\-\[\]{}()*+?.,\\\^$|#]/g,"\\$&")}function c(e){return a(e).replace("<","(?:<|<)").replace(">","(?:>|>)").replace("&","(?:&|&)").replace('"','(?:"|")').replace(/\s+/g,"\\s+")}function f(e,n){for(var r,o,i=0,s=n.length;ir&&(o=s.exec(i[r]))?o.index:null}function h(e){if(!o(n&&n.document)){for(var t,r,i,s,u=[n.location.href],l=n.document.getElementsByTagName("script"),p=""+e,h=/^function(?:\s+([\w$]+))?\s*\(([\w\s,]*)\)\s*\{\s*(\S[\s\S]*\S)\s*\}\s*$/,d=/^function on([\w$]+)\s*\(event\)\s*\{\s*(\S[\s\S]*\S)\s*\}\s*$/,m=0;m]+)>|([^\)]+))\((.*)\))? in (.*):\s*$/i,i=n.split("\n"),l=[],a=0;a=0&&(g.line=v+j.substring(0,x).split("\n").length)}}}else if(i=p.exec(o[w])){var _=n.location.href.replace(/#.*$/,""),T=new RegExp(c(o[w+1])),E=f(T,[_]);g={url:_,func:"",args:[],line:E?E.line:i[1],column:null}}if(g){g.func||(g.func=s(g.url,g.line));var k=u(g.url,g.line),A=k?k[Math.floor(k.length/2)]:null;k&&A.replace(/^\s*/,"")===o[w+1].replace(/^\s*/,"")?g.context=k:g.context=[o[w+1]],h.push(g)}}return h.length?{mode:"multiline",name:e.name,message:o[0],stack:h}:null}function w(e,n,t,r){var o={url:n,line:t};if(o.url&&o.line){e.incomplete=!1,o.func||(o.func=s(o.url,o.line)),o.context||(o.context=u(o.url,o.line));var i=/ '([^']+)' /.exec(r);if(i&&(o.column=p(i[1],o.url,o.line)),e.stack.length>0&&e.stack[0].url===o.url){if(e.stack[0].line===o.line)return!1;if(!e.stack[0].line&&e.stack[0].func===o.func)return e.stack[0].line=o.line,e.stack[0].context=o.context,!1}return e.stack.unshift(o),e.partial=!0,!0}return e.incomplete=!0,!1}function g(e,n){for(var t,r,o,u=/function\s+([_$a-zA-Z\xA0-\uFFFF][_$a-zA-Z0-9\xA0-\uFFFF]*)?\s*\(/i,a=[],c={},f=!1,d=g.caller;d&&!f;d=d.caller)if(d!==v&&d!==i.report){if(r={url:null,func:l,args:[],line:null,column:null},d.name?r.func=d.name:(t=u.exec(d.toString()))&&(r.func=t[1]),"undefined"==typeof r.func)try{r.func=t.input.substring(0,t.input.indexOf("{"))}catch(e){}if(o=h(d)){r.url=o.url,r.line=o.line,r.func===l&&(r.func=s(r.url,r.line));var m=/ '([^']+)' /.exec(e.message||e.description);m&&(r.column=p(m[1],o.url,o.line))}c[""+d]?f=!0:c[""+d]=!0,a.push(r)}n&&a.splice(0,n);var y={mode:"callers",name:e.name,message:e.message,stack:a};return w(y,e.sourceURL||e.fileName,e.line||e.lineNumber,e.message||e.description),y}function v(e,n){var t=null;n=null==n?0:+n;try{if(t=m(e))return t}catch(e){if(j)throw e}try{if(t=d(e))return t}catch(e){if(j)throw e}try{if(t=y(e))return t}catch(e){if(j)throw e}try{if(t=g(e,n+1))return t}catch(e){if(j)throw e}return{mode:"failed"}}function b(e){e=1+(null==e?0:+e);try{throw new Error}catch(n){return v(n,e+1)}}var j=!1,x={};return v.augmentStackTraceWithInitialElement=w,v.guessFunctionName=s,v.gatherContext=u,v.ofCaller=b,v.getSource=t,v}(),i.extendToAsynchronousCallbacks=function(){var e=function(e){var t=n[e];n[e]=function(){var e=u.call(arguments),n=e[0];return"function"==typeof n&&(e[0]=i.wrap(n)),t.apply?t.apply(this,e):t(e[0],e[1])}};e("setTimeout"),e("setInterval")},i.remoteFetching||(i.remoteFetching=!0),i.collectWindowErrors||(i.collectWindowErrors=!0),(!i.linesOfContext||i.linesOfContext<1)&&(i.linesOfContext=11),void 0!==e&&e.exports&&n.module!==e?e.exports=i:"function"==typeof define&&define.amd?define("TraceKit",[],i):n.TraceKit=i}}("undefined"!=typeof window?window:global)},"./webpack-loaders/expose-loader/index.js?require!./shared/require-global.js":function(e,n,t){(function(n){e.exports=n.require=t("./shared/require-global.js")}).call(n,t("../../../lib/node_modules/webpack/buildin/global.js"))}});

The fact that an ADA compliant website can increase your target audience by millions is just one reason to make your site more accessible. Another benefit is that not only will you get more customers, but those customers will also know how valuable they are to your business. After all, they might have gone to a few other websites that were not ADA compliant, disappointed each time that they couldn’t access the content, until they got to your website.
A professional web designer creates the look and feel of your website, collaborating with you to choose colors, creating logos and other branding materials, establishing page layouts, and creating sample pages. An important part of web design is making sure the site is functional, meets your goals, and is easy for users to navigate. When you’re looking to hire a web designer, start by reviewing the person’s portfolio. Look for samples of work that match what you envision for your website, including experience building the types of pages or features you want. Make sure the web designer is familiar with your industry and understands both industry trends and web design trends — an old-fashioned or out-of-touch site will turn customers away rather than intrigue them.
Nice Article! It is very important to work under guidelines if you don’t want to get sued and don’t want to pay the penalties. But more importantly it is better to give each user hassle free user experience over your website. Being ADA Compliant means your website works well for people with disabilities and they can easily access and navigate your website.
Your site would need to have a text only option, with all functionality accessible through a keyboard for visitors with mobility issues. Once you make these and other changes to meet ADA guidelines, your site would need to be tested by a website development company familiar with ADA compliance issues to be sure that visitors who use assistive technology such as screen readers are able to access your web content fully.
Many government services and activities are also provided on websites because the public is able to participate in them at any time of day and without the assistance of government personnel. Many government websites offer a low cost, quick, and convenient way of filing tax returns, paying bills, renewing licenses, signing up for programs, applying for permits or funding, submitting job applications, and performing a wide variety of other activities.
"Candyce's company has done work for me for close to 5 years and has done a superb job with everything from business card design, to marketing materials like case studies, sales proposals, PDF brochures, as well as updating our Website. Her designs are always fresh and new so it is not the same recasting of old designs. Very reliable, also at times when we have to complete...

Macy is a Content Writer at WebFX. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. When she isn't clacking her keys, she's wondering why her dog is so cute. Follow her on Twitter @iinfinitestorm.
×