Two agencies within the U.S. Department of Labor enforce parts of the ADA. The Office of Federal Contract Compliance Programs (OFCCP) has coordinating authority under the employment-related provisions of the ADA. The Civil Rights Center (CRC) is responsible for enforcing Title II of the ADA as it applies to the labor- and workforce-related practices of state and local governments and other public entities. Visit the Laws & Regulations subtopic for specific information on these provisions.
Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.
Over 10,ooo business owners were sued this year (2019) and they expect that # to increase to over 100,000 in 2020.  And these are no-joke lawsuits.  They settled for $20k - $6million, average was $50k...crippling to most small business owners, and you can't win these cases.  Unlike GDPR, the ADA law doesn't require any notice before a lawsuit can be filed for non-compliance, and it doesn't provide any time for a company to take positive or corrective action before its filed, so there's no real defense.  It's basically just a race to see who wins...the site owner that protects his or herself, or the dirty lawyer that finds them before they did.  Getting sued is a REAL risk, not the usual fake scare we usually see that disappears over time.
The gray area is a matter of scale and purpose. If you have a small business which serves as specific market it's a good idea to make the site as user and disability friendly as possible. If, however, your market serves segments with a likeliness to have various handicaps or disabilities you should address that with an ADA Compliance review of the site. Also consider the scale and purpose of an organization. Publicly traded large businesses need to concern themselves more than a single location family owned retailer and if someone sues your flower shop because the text was too small or didn't have "image alt tags" causing them distress... That's pretty frivolous and would likely not stand.
Hi! I'm Gina, a freelance graphic and web designer that specializes in building brand identities and intuitive websites for new entrepreneurs and small businesses. My goal is to help you build a brand that accurately conveys your essence and is flexible enough to evolve with you as you grow. Let's work together to find and hone your brand voice, so that your audience can hear your message loud and clear!

A professional web designer creates the look and feel of your website, collaborating with you to choose colors, creating logos and other branding materials, establishing page layouts, and creating sample pages. An important part of web design is making sure the site is functional, meets your goals, and is easy for users to navigate. When you’re looking to hire a web designer, start by reviewing the person’s portfolio. Look for samples of work that match what you envision for your website, including experience building the types of pages or features you want. Make sure the web designer is familiar with your industry and understands both industry trends and web design trends — an old-fashioned or out-of-touch site will turn customers away rather than intrigue them.
Offering 29 years of experience in design, I take a lot of pride in every project I take on. I have worked in various printing and advertising agencies since 1991 and my experience includes financial, law, healthcare, retail, real estate, and MLM industries. I own my own graphic design company, Graphical Solutions LLC, so I am not beholden to an outside full-time job and am available to help you whenever you need me.
The words in the tag should be more than a description. They should provide a text equivalent of the image. In other words, the tag should include the same meaningful information that other users obtain by looking at the image. In the example of the mayor’s picture, adding an “alt” tag with the words “Photograph of Mayor Jane Smith” provides a meaningful description.
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