For people who are blind, have vision loss, or are deaf-blind, this includes providing a qualified reader; information in large print, Braille, or electronically for use with a computer screen-reading program; or an audio recording of printed information. A “qualified” reader means someone who is able to read effectively, accurately, and impartially, using any necessary specialized vocabulary.


We compared the Google website analytics from July of 2015 to July of 2017, after the launch of VisionCorps’ new website. Their redesign not only made the site ADA compliant, but also optimized the website for better search engine rankings and user experience. The redesign helped increase the number of visitors coming to the website on a monthly basis, the amount of time a visitor spends on the site, and the number of pages viewed in total. Here are the results.
Because of this, among the greatest drivers of website accessibility are usability improvements and the reputation boost that it brings—or, alternatively, the lost business that organizations want to avoid as a result of inaccessible websites. According to a survey by the National Business Disability Council at the Viscardi Center, 91 percent of customers say that they’d prefer to shop at a website that prioritizes accessibility.
President George H.W. Bush signed the Americans with Disabilities Act into law July 26, 1990. The ADA prohibits discrimination of people with disabilities and guarantees the same opportunities as everyone else. These opportunities include employment possibilities, purchasing of goods and services and the ability to participate in State and local government programs.

When choosing an aid or service, title II entities are required to give primary consideration to the choice of aid or service requested by the person who has a communication disability. The state or local government must honor the person’s choice, unless it can demonstrate that another equally effective means of communication is available, or that the use of the means chosen would result in a fundamental alteration or in an undue burden (see limitations below). If the choice expressed by the person with a disability would result in an undue burden or a fundamental alteration, the public entity still has an obligation to provide an alternative aid or service that provides effective communication if one is available.
Until the ADA is updated to address the special case of website accessibility, or the Department of Justice releases its website accessibility regulations, complying with WCAG 2.0 Level AA is the best way to ensure that people with disabilities have equal access to your website. The overview below is a great starting point about meeting the WCAG 2.0 Level AA recommendations.
Updated regularly to fully meet ADA standards, WP Accessibility addresses persistent WordPress theme compliance challenges. Among other things, you can: enable (or add) Skip links with WebKit by adding JavaScript to move keyboard focus; add language and text direction with HTML attributes; add toolbar toggling between high contrast, large print, and grayscale (desaturated) views; and even add long descriptions to images. Even better, WP Accessibility comes with several built-in third-party tools for enhanced performance. These include tools for CSS diagnosis as well as tools to show the contrast between hexadecimal color values.
Most recently, however, pizza chain Domino's has been brought under suit for their website not being accessible for specialty ordering. The U.S. Supreme Court refused to review the case, instead upholding the decision of the 9th U.S. Circuit Court of Appeals who said the “alleged inaccessibility of Domino’s website and app impedes access to the goods and services of its physical pizza franchises—which are places of public accommodation.”
Vu said that she gets one question all the time: What are the legal standards? There is no legal standard, but there are guidelines out there: The Web Content Accessibility Guidelines (WCAG), version 2.0, with 3 levels of conformity: A, AA, AAA. They were put out by W3C. Companies can use those guidelines. The Justice Dept. uses the A and AA levels.
The menu is fully keyboard accessible and contrast levels for text are kept well above the 4.5:1. This theme passes WCAG 2.0 AA standards out-of-box. On wordpress.org, Period is given the “accessibility-ready” tag. This is basically a reminder to users that while all design elements in Period pass accessibility standards, it’s up to the user to make sure their content is accessible too in order for their site to maintain its accessibility.
This plug-in has been around for some time. Recently they were even advising users to uninstall the old version and install a new one. The new version comes with Skip menus, a button to reset font size, a Skip link inside the accessibility sidebar, and a DOM scanner that automatically checks pages and published posts for accessibility errors such as issues in image ALT, titles, and links. Contrast adjustment, color filters, lights off mode, and link highlighting are the other standout features.
You can test specific themes for compliance with these guidelines using a tool such as the WAVE Web Accessibility tool.  For sites that require 100% compliance, we recommend testing your theme of choice using the demo page for the theme, for example Twenty Fourteen. We also recommend using Header Text (displaying the Site Title), rather than a Header Image, as some WordPress.com themes will not provide AltText and therefore generate an error in the accessibility tool when a Header Image is set.
If you do get sued, if you immediately remediate your website, you may be able to get the lawsuit dismissed on mootness (there’s no longer anything in dispute, i.e. plaintiffs are arguing your website is inaccessible but you’ve already made it accessible). This definitely does not mean you should wait to fix your website but it does mean you may have an out.
Higher search engine rankings is another potential benefit of voluntary compliance with the ADA. During your migration, an ADA specialist will audit it to detect and address usability challenges. These difficulties include the inability for search engine spiders to index your site easily. When you address such issues, your site will rank highly in search engines.

The guidelines are broken down by four main principles: perceivable, operable, understandable, and robust. Under each principle, there are guidelines that provide specific goals a website should work toward. Under each guideline, there are testable success criteria. Those criteria are graded A, AA, or AAA. This grade shows the level of conformity to accessibility, AAA being the highest. The law only requires A and AA guidelines to be met.
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