More than 1 billion people live with disabilities; over 57 million reside in the United States, many of whom are unable to participate in everyday activities, such as using computers, mobile phones, tablets, and similar technologies. Devices that should help to improve quality of life for disabled individuals often become a source of frustration due to the inaccessibility of websites. By making your website ADA compliant, you will gain a new and loyal revenue source, and minimize the possibility of legal action against your company.
The World Wide Web Consortium (W3C) established the main international standards and accessibility for the World Wide Web. The WCAG is created by the W3C to provide a standard for web content accessibility that can be shared around the world. The WCAG is meant to accompany organizations as a sort of blueprint on how to make their websites ADA compliant.
This particular lawsuit amounted to nothing more than a shakedown for cash, as the current laws would make it difficult to win the suit in court (more about this later) but it prompted me to dive deeper into the issue of ADA compliance. Through my research, I discovered there are some new laws on the horizon that could make ADA compliance mandatory, which means web designers and digital marketers need to know how to prepare.
You probably won't have to check your site with all of the available evaluation tools out there, but it is a good idea to do so for the most common web browsers. Just as accessibility software makes it easier for people with disabilities to navigate the Internet, these tools make it easier for developers to ensure accessibility from the start. When you think you've mastered it, go back through the Section 508 compliance checklist to ensure you've met every goal.
Regarding examples of accessible websites, I would suggest the Accessiweb gallery: http://www.accessiweb.org/index.php/galerie.html. Accessiweb is a reference list 100% based on WCAG2, and they deliver quality marks (the "Accessiweb label") upon website owners solicitation. The website undergoes a thorough manual review (on a carefully defined 10-page sample, more or less), and it gets the label only if it's flawless on every page. The level is reflective of the number of defects found and not corrected. Bronze is exactly equivalent to level A, Silver to AA, and Gold to AAA. So getting a Silver label means all A and AA tests were passed on all of the sample. Bronze, two stars: All A tests were passed, plus 50 to 75% AA tests. And so on.
The 2014 case involving Peapod, an online grocery retailer emphasizes that being ADA compliant goes beyond your website. The settlement required Peapod to make its mobile applications accessible by March 2015 and its website accessible by September 2015. Since mobile apps are fast becoming the preferred method of online shopping, e-commerce sites must focus on app accessibility too.
Reha asked Vu if companies are obligated to comply? Vu said that unlike the physical access world, where any new building has to be compliant no matter what, there’s no such thing in the web world. The Justice Dept. hasn’t said that that’s the default, but they have said that the current regulatory regime requires it anyway. Equal access has been around since 1990.